Monday 27 May 2013
Friday 17 May 2013
Friday 10 May 2013
Friday 3 May 2013
Friday 26 April 2013
Wednesday 24 April 2013
Thursday 18 April 2013
Unit 28 Point 1 - Codes and Conversations Promotion Videos
Video 1 – Jaguar XKR-S Promo
Video
In this promo video the codes and conversations for this car, is they
have slow motion camera movements to reveal the car with the background colour
blue being that Jaguar is in blue, promoting their colour. Close-ups, to see
the nice parts of the car. Music that is upbeat making the car exciting and
fast but also the sounds of its engine getting started and full power to show
off. A shot of the back of the car with the Jaguar symbol and it’s like a face,
saying this is a new face to other cars better watch out. Shots of the car in action driving fast
on roads and on racetrack, that the car is designed to be fast like a racecar,
it’s showing off what it can do. Long shots of seeing the car on it’s own being
the focus and advertising. Fast cut shots of editing to follow the rhythm of
the music and the car being fast with quick camera movements. The music stops
to the sound of the engine at full power, which it’s showing off by going
towards the camera.
Video 2 – Carlsberg Commercial – Old Lions (Football)
In this promo video the codes and conversations for football is where we see the old football players getting up early, all getting on a van as it’s like a jolly boys outing. With male humour, when one of the players are trying to get on the van but keeps driving off, when ever he tries to get in. Player getting food from a snack stall bar, where you always get them at football stadiums. The promo video is natural acting with cross cutting dialogue with hand-held camera as it’s like a documentary as if you are there, it’s also like watching a short film. We see the football pitch with the goal then it cuts to the changing room with the old football players chatting and laughing with still male humour, all getting hyped up for the game. The old football players are England football legends back from the World Cup 1966, it’s to say they still have it and doesn’t matter what age you can play football. Their football manager giving them advice and support. We see them on football pitch scoring all the goals against the other team, we see some football rules. It’s also promoting for Carlsberg as it’s for men, football players, fans and pub teams. Sounds of the revives whistle keep blowing as it’s famous sound in the game.
Video 3 – Honda – The Cog
In this promo video the codes and conversations for car, ‘Hondo’ is all the car parts, all taken off in every piece of detail from Honda, as it’s linked up in one continuously shot used by animation. The car parts are all set like a domino all going down, hitting the next one after the next, as it shows what a car does e.g. Car window going down, the car engine turning on, the car speakers playing music, a upbeat song. We hear the sounds of the car parts of what they do and the sound of metal, with the wheel rolling hitting onto another wheel. With water being sipped onto the floor with the car wipes cleaning it all up. The upbeat music is towards the end with hitting the car key where we see the full car on a display rolling down up to the floor, with a voiceover “Isn’t it nice? To have something work” meaning the car and the domino it all worked to look fancy and cool.
Video 4 – Pepsi Football Warriors
In this promo video the codes and conversations for football also promoting Pepsi, where the theme is that the football players are famous in the modern World Cup the best footballs around the world, as it’s celebrity endorsement. They dress as warriors like knights in the medieval time where football all began. You have the enemy stealing all the Pepsi putting it on in a cage. When a child falls and drops the ball, it rolls to someone’s foot, the music and atmosphere stop as its ‘David Beckon’ where the camera moves up to his face and the back of his name like in football. The other players, that are famous, have their own thing and scene, doing football tricks. At the end is the famous football rule of ‘free kick’ where the enemy is set up as a line, with humour and the leader being the goalkeeper of the cage with the Pepsi as the goal. Football goes over their heads, hitting onto the lock, where all the Pepsi falls out onto the enemy. Beckon drinks the Pepsi as victory and endorsement towards the audience, linking football to Pepsi.
Video 5 – Honda CR-V – Matthew’s Day Off
In this promo video where they use celebrity film star for endorsement. Where the actor is driving the new Honda car, everyone would want to buy and drive it. The celebrity is Matthew Broderick, where they put a lot of references from his famous film ‘Ferris Bueller’s Day Off’ so fans of the film will be intrigue with the promo and car. At start it’s like watching a short film, where he pretends his sick to have a day off, but he is playing himself, as it’s a parody to his film. Then there are really nice shots of Miami with the trees, sky and seaside with upbeat music, making the video quick and a lot of energy, catching the audience attention. The video has humour because of the actor and references from the film. Then you see shots of the Honda CR-V, where the actor says “you have good taste in automobiles” and he then drives it with camera crane going down to see the car and close-ups to the logo on the car. At the end it, he thinks his giving his car to the hotel, but it’s a thief who steals it and adding the humour with him saying in the front “ if you don’t stop for a while, you might miss it” where the car in background gets stolen. Car goes in the air and lands on to a road, with text appears of the name of the car and a voiceover saying this the car you need to get, the last shot ends with the back of the car with the logo then it goes to single image of the logo.
Video 6 – Nike Football – My Time Is Now
At the start, establishing the football stadium with slow and quick motion movements where you see them kicking the ball making more thrilling to watch. Shots of the football flags, the fans cheering, the ball with the Nike logo on it about to land onto the field until a football player gets it. We see shots of what happens during the game of football with cameramen, food stands, commentators, mangers, Football dining room and outside of the stadium, seeing everything what happens. Glitter and ribbons falling down giving that celebrating and excitement feel to it and it’s colour of Nike. The promo uses lots of football celebrates making it endorsement. Then suddenly when the up beat music hits everyone, random people start joining the game by wearing Nike clothes, taking the ball everywhere around stadium in and outside. At the end one famous football player is charging to the ball and the other is a random person presenting anyone, he too his charging the ball. Then when they are about to get to the ball it cuts to say ‘My Time Is Now’ meaning everybody can join and play football and it’s time to shine, where it makes them wanting to get their brand. It finishes with the Nike logo.
Friday 12 April 2013
Friday 15 March 2013
Unit 35 Point 3 - Edit Decision List
Paper Edit
|
Tape Number
|
Shot Number
|
In Point
|
Out Point
|
Description of Shot
|
|
SD Card
|
1/photos
|
00:00:00:00
|
00:00:00:00
|
Animation of Cow
walking on stage, talking to the audience and walking off stage.
|
|
1
|
2
|
00:07:49:06
|
00:08:19:06
|
Close-up of Butcher’s
hands cutting up meat.
|
|
2
|
14
|
00:05:41:00
|
00:05:46:07
|
Close-up of Butcher’s
hand putting beef meat into the machine, coming out onto a tray.
|
|
1
|
5
|
00:01:34:13
|
00:01:41:22
|
Close-up of a saw on
the table.
|
|
2
|
14
|
00:05:50:20
|
00:06:10:03
|
Close-up beef coming
straight into the tray.
|
|
1
|
7
|
00:01:53:07
|
00:01:56:01
|
Close-up of saw, knife
and meat
|
|
1
|
19
|
00:14:11:07
|
00:14:19:08
|
Close-up Butcher
cutting into meat with saw and relaxing.
|
|
1
|
2
|
00:09:16:10
|
00:09:30:23
|
Close-up Butcher
cutting up stripes of meat.
|
|
1
|
9
|
00:11:31:18
|
00:11:33:07
|
Mid-shot of meat,
bones and saw.
|
|
1
|
20
|
00:16:07:02
|
00:16:24:22
|
Close-up Butchers
cutting of bits and fresh off the bones.
|
|
1
|
17
|
00:04:52:03
|
00:05:19:05
|
Close-up of Butcher
cutting and snapping the backs of cow meat.
|
|
1
|
21
|
00:19:17:22
|
00:19:28:13
|
Close-up hand of
Butcher cutting up fresh and meat, seeing white fresh.
|
|
1
|
21
|
00:19:33:06
|
00:19:36:10
|
Close-up of Cleaver,
chopping up bones off meat.
|
|
1
|
4
|
00:03:06:00
|
00:03:11:13
|
Mid-shot of knife on
floor picked up by Butcher and puts it on the table. Walking with a bag of
meat
|
|
2
|
4
|
00:06:37:00
|
00:07:02:22
|
Close-up Butcher
hooking meat together with hooks and taking them away.
|
Unit 35 Point 2 Format Venue Recces
The Format Venue is at
Derby Market Hall. This is the EXT of the Market Hall.
The Format Venue is taking place inside the Market hall,
where it will be below/first floor in the back of the market in some
stands/units and in two small shops, which has window display to see through.
It will also take place up the floor, the balcony, where
there is a big empty shop, that most of the art installations, TV Screens, props
will be displayed up the floor being there is huge place in the room.
Unit 35 Point 2 - Draft Script Idea 1 and Research
Draft Script
https://docs.google.com/file/d/0B0ixoNHFGmoJREg5MVpob0gtQWs/edit
Research
Anti war activists campaign against drone strikes outside
Midland arms factory
https://docs.google.com/file/d/0B0ixoNHFGmoJREg5MVpob0gtQWs/edit
Research
The Company
UAV Engines Limited (UEL) is a company dedicated to the design, development and production of Wankel-type engines for the propulsion of small and medium sized Unmanned Air Vehicles (UAVs).
UAV Engines Limited (UEL) is a company dedicated to the design, development and production of Wankel-type engines for the propulsion of small and medium sized Unmanned Air Vehicles (UAVs).
The
technology is based upon the rotary engine Research and Development work
carried out by Norton Motors Ltd during the years 1969 to 1992.
UEL
purchased exclusive world-wide Rights to use this patented technology for
application to the unmanned air vehicle market. Since 1992 UEL have continued
to develop the technology to a fully productionised and highly reliable state.
The
outstanding product range and capability of UEL to manufacture and maintain them
to high quality standard makes UEL the world's leading contender for the
supply of UAV propulsion systems.
UEL
is situated near the village of Shenstone, which is 15 miles north of
Birmingham and 4 miles south of Lichfield.
Please
note that UEL do not supply
engines for powering manned aircraft
(or any other applications.)
All
Wankel-type engines have unique advantages as power units for the propulsion of
UAVs, These include very high power-to-weight ratio, low levels of vibration,
high reliability and low maintenance requirements
UEL
engines have an exceptionally high power to weight ratio due to their unique,
patented, air-cooled rotor design. This feature also results in a more compact
engine with a reduced mechanical friction and hence lower fuel consumption than
competing products.
UEL
engineers have over 30 years' experience of rotary engine design, and can
create product variations to meet customer needs, from concept stage
right through to production. UEL will assist in the vehicle/engine integration
effort, including concept, design and ground/flight test. Our engineers have
experience of about 25 different UAV installations. Comprehensive design
analysis is carried out to ensure cost effectiveness, reliability and fitness
for purpose. Configuration Control Management is operated rigorously.
All
new designs are created using modern Computer Aided Design systems. Drawings
can be exchanged with customers' CAD systems via E-mail
Strong
project management is a key feature of our activities in order to ensure that
programmes are completed on time and to cost
Simon
Jones, Chaplain & Communications Officer to the Bishop of Lichfield
Tel: 01543 306002 Mob: 07973 625665
T
he Bishop of Wolverhampton, The Rt Revd Clive Gregory
he Bishop of Wolverhampton, The Rt Revd Clive Gregory
The
protesters oppose the use of UAVs (Unmanned Arial Vehicles, commonly called
Drones) by the US, UK and Israeli military to attack targets in countries with
which they are not legally at war including Yemen, Pakistan and Somalia, as
well as in Afghanistan, Libya and Palestine.
Campaigners question claims that the
technology is more precise and leads to fewer civilian casualties as well as
eliminating danger to the pilots. They believe the huge physical distance
between operators and targets also creates a lower psychological and emotional
sensitivity resulting in less care than when an attack is made by a pilot in
the cockpit. This leads to more frequent use of drones and more innocent people
being killed and injured.
The factory in Shenstone is a world
leader in building engines for drones and is owned by Israeli defence
contractor Elbit Systems. The engines are believed to be used in drones
currently operated by the Israeli Air Force over Gaza.
“Drones
are an incredible technology, an achievement of scientists and engineers that a
few years ago was the stuff of science fiction. I'm proud that foreign
companies recognise the people of Staffordshire as highly skilled and choose to
invest in this region. It is a marvel that surveillance can be carried out
without risking the lives of pilots. But the introduction of this technology
into warfare has consequences that have not been fully accounted for. Drones
are being used not just in legally recognised conflicts but to attack and kill
suspected terrorists in other places. Pakistan is one such place. Somalia,
Yemen and Palestine are others.
Anti war activists campaign against drone strikes outside
Midland arms factory
ANTI-WAR activists
gathered outside a Midland arms factory yesterday to protest against the use of
missiles to target terror suspects in countries who are not at war.
ANTI-WAR activists
gathered outside a Midland arms factory yesterday to protest against the use of
missiles to target terror suspects in countries who are not at war.
Protesters said they
are concerned by the humanitarian and legal implications of the CIA-operated
drone campaign which has killed thousands in Pakistan.
They argue that the
drone strikes contravene international law and incite radicalism and violence.
The Bishop of
Wolverhampton Rt Revd Clive Gregory joined locals and activists outside the
Israeli-owned Elbit UAV Engines factory in Shenstone, Staffordshire, followed
by a five-mile peace march from the site to Tamworth.
The protesters said
they oppose the use of UAVs (Unmanned Aerial Vehicles, commonly called Drones)
by the US, UK and Israeli military to attack targets in countries with which
they are not legally at war including Yemen, Pakistan and Somalia, as well as
in Afghanistan, Libya and Palestine.
They questioned claims
that the technology is more precise and leads to fewer civilian casualties as
well as eliminating danger to pilots.
Protest organiser
Penny Walker, of the Drone Campaign Network, said: “The huge physical distance
between operators and targets creates a lower psychological and emotional
sensitivity resulting in less care than when an attack is made by a pilot in
the cockpit.
“This leads to more
frequent use of drones and more innocent people being killed and injured.”
“The factory in
Shenstone is a world leader in building engines for drones and is owned by
Israeli defence contractors.
“The engines are
believed to be used in drones currently operated by the Israeli Air Force over
Gaza.”
Bishop Clive said he
was also campaigning for the “veil of secrecy” over British drone use to be
lifted.
He said: “Military
Drone Aircraft are a cause for real concern at the moment yet the British
people know very little about their use within the British army and airforce.
“Drones are an
incredible technology, an achievement of scientists and engineers that a few
years ago was the stuff of science fiction. I’m proud that foreign companies
recognise the people of Staffordshire as highly skilled and choose to invest in
this region.
“It is a marvel that
surveillance can be carried out without risking the lives of pilots. But the
introduction of this technology into warfare has consequences that have not
been fully accounted for. Drones are being used not just in legally recognised
conflicts but to attack and kill suspected terrorists in other places.”
“I am greatly
concerned about the secrecy surrounding the use and impact of Drones, and the
detachment of this form of warfare, where remote robots, controlled from
another continent, appear to reduce death to the level of a computer game.”
The protest comes at
the start of a week–long march which passes through Tamworth and Nuneaton to
the Thales Watchkeeper factory in Leicester, which manufactures the Watchkeeper
drone for the British Royal Air Force for use in Afghanistan.
Currently, the RAF’s
drones are controlled by an RAF Squardon based in Nevada alongside USAF
operations – but will soon be controlled from RAF Waddington.
Thursday 7 February 2013
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