Friday 26 April 2013
Wednesday 24 April 2013
Thursday 18 April 2013
Unit 28 Point 1 - Codes and Conversations Promotion Videos
Video 1 – Jaguar XKR-S Promo
Video
In this promo video the codes and conversations for this car, is they
have slow motion camera movements to reveal the car with the background colour
blue being that Jaguar is in blue, promoting their colour. Close-ups, to see
the nice parts of the car. Music that is upbeat making the car exciting and
fast but also the sounds of its engine getting started and full power to show
off. A shot of the back of the car with the Jaguar symbol and it’s like a face,
saying this is a new face to other cars better watch out. Shots of the car in action driving fast
on roads and on racetrack, that the car is designed to be fast like a racecar,
it’s showing off what it can do. Long shots of seeing the car on it’s own being
the focus and advertising. Fast cut shots of editing to follow the rhythm of
the music and the car being fast with quick camera movements. The music stops
to the sound of the engine at full power, which it’s showing off by going
towards the camera.
Video 2 – Carlsberg Commercial – Old Lions (Football)
In this promo video the codes and conversations for football is where we see the old football players getting up early, all getting on a van as it’s like a jolly boys outing. With male humour, when one of the players are trying to get on the van but keeps driving off, when ever he tries to get in. Player getting food from a snack stall bar, where you always get them at football stadiums. The promo video is natural acting with cross cutting dialogue with hand-held camera as it’s like a documentary as if you are there, it’s also like watching a short film. We see the football pitch with the goal then it cuts to the changing room with the old football players chatting and laughing with still male humour, all getting hyped up for the game. The old football players are England football legends back from the World Cup 1966, it’s to say they still have it and doesn’t matter what age you can play football. Their football manager giving them advice and support. We see them on football pitch scoring all the goals against the other team, we see some football rules. It’s also promoting for Carlsberg as it’s for men, football players, fans and pub teams. Sounds of the revives whistle keep blowing as it’s famous sound in the game.
Video 3 – Honda – The Cog
In this promo video the codes and conversations for car, ‘Hondo’ is all the car parts, all taken off in every piece of detail from Honda, as it’s linked up in one continuously shot used by animation. The car parts are all set like a domino all going down, hitting the next one after the next, as it shows what a car does e.g. Car window going down, the car engine turning on, the car speakers playing music, a upbeat song. We hear the sounds of the car parts of what they do and the sound of metal, with the wheel rolling hitting onto another wheel. With water being sipped onto the floor with the car wipes cleaning it all up. The upbeat music is towards the end with hitting the car key where we see the full car on a display rolling down up to the floor, with a voiceover “Isn’t it nice? To have something work” meaning the car and the domino it all worked to look fancy and cool.
Video 4 – Pepsi Football Warriors
In this promo video the codes and conversations for football also promoting Pepsi, where the theme is that the football players are famous in the modern World Cup the best footballs around the world, as it’s celebrity endorsement. They dress as warriors like knights in the medieval time where football all began. You have the enemy stealing all the Pepsi putting it on in a cage. When a child falls and drops the ball, it rolls to someone’s foot, the music and atmosphere stop as its ‘David Beckon’ where the camera moves up to his face and the back of his name like in football. The other players, that are famous, have their own thing and scene, doing football tricks. At the end is the famous football rule of ‘free kick’ where the enemy is set up as a line, with humour and the leader being the goalkeeper of the cage with the Pepsi as the goal. Football goes over their heads, hitting onto the lock, where all the Pepsi falls out onto the enemy. Beckon drinks the Pepsi as victory and endorsement towards the audience, linking football to Pepsi.
Video 5 – Honda CR-V – Matthew’s Day Off
In this promo video where they use celebrity film star for endorsement. Where the actor is driving the new Honda car, everyone would want to buy and drive it. The celebrity is Matthew Broderick, where they put a lot of references from his famous film ‘Ferris Bueller’s Day Off’ so fans of the film will be intrigue with the promo and car. At start it’s like watching a short film, where he pretends his sick to have a day off, but he is playing himself, as it’s a parody to his film. Then there are really nice shots of Miami with the trees, sky and seaside with upbeat music, making the video quick and a lot of energy, catching the audience attention. The video has humour because of the actor and references from the film. Then you see shots of the Honda CR-V, where the actor says “you have good taste in automobiles” and he then drives it with camera crane going down to see the car and close-ups to the logo on the car. At the end it, he thinks his giving his car to the hotel, but it’s a thief who steals it and adding the humour with him saying in the front “ if you don’t stop for a while, you might miss it” where the car in background gets stolen. Car goes in the air and lands on to a road, with text appears of the name of the car and a voiceover saying this the car you need to get, the last shot ends with the back of the car with the logo then it goes to single image of the logo.
Video 6 – Nike Football – My Time Is Now
At the start, establishing the football stadium with slow and quick motion movements where you see them kicking the ball making more thrilling to watch. Shots of the football flags, the fans cheering, the ball with the Nike logo on it about to land onto the field until a football player gets it. We see shots of what happens during the game of football with cameramen, food stands, commentators, mangers, Football dining room and outside of the stadium, seeing everything what happens. Glitter and ribbons falling down giving that celebrating and excitement feel to it and it’s colour of Nike. The promo uses lots of football celebrates making it endorsement. Then suddenly when the up beat music hits everyone, random people start joining the game by wearing Nike clothes, taking the ball everywhere around stadium in and outside. At the end one famous football player is charging to the ball and the other is a random person presenting anyone, he too his charging the ball. Then when they are about to get to the ball it cuts to say ‘My Time Is Now’ meaning everybody can join and play football and it’s time to shine, where it makes them wanting to get their brand. It finishes with the Nike logo.
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