Advert Budget Sheet

Budget Sheet

Burton College Facilities Sheet

COST OF EQUIPMENT/FACILITIES HIRE:

Equipment	Cost	Quantity		Number Days		Total Cost
DV Camera	£150
HD Camera	£200	1		1		£200
HD Solid State Camera	£250
Final Cut/Adobe Premiere Edit Suite	£200	1		1		£200
Tripod	£20	1		1		£20
Spare Battery	£15	1		1		£15
Shotgun Mic	£30	1		1		£30
Cardoid Mic	£10
Clip Mic	£20
Boom Pole	£10
XLR Cable	£5	1		1		£5
Headphones	£10
Matte Box	£10
Lighting Kit	£150
Green Screen Kit	£150
Production Daily Rate	£300	1		1		£300
Post-Production Daily Rate	£250	1		1		£250
TOTAL COST	……………£1020…………………………………………………………………………………………
Student Signature & Date	………………………….............. ……………………………………….		Staff Signature & Date		……………………………………… ………………………………………
Collection Date	2011 19th December …………………………………….....		Return Date		2011 21st December ……………………………………….
Date Returned	………………………………………….		Returned in Good Working Order?		………………………………………...

Name of Borrower	James Grimley…………………………………………………………………………………………….
Course	ED in Creative Media Production Level 3 (year 1) …………………………………………………………………………………………………………….
Home Address	23 Admiral Parker Drive
Telephone/Mobile	01543 481428 …………………………………………………………………………………………………………

Storyboards - Realise Form- Health and Safety

advert treatment budget

Treatment Budget

Tape:

One tape cost a pond as I will buy them on Amazon.co.uk which is 10 tapes for £10.  

Transport:

No need for transport as I’m filming in my home town which I and the actor will be walking around and filming outside.

Accommodation:

No need to accommodation as it will only take a coupe of hours to film which it’s a 1 hour and 30 minutes shoot.

Editing Time:

For the tape it takes real time to capture on final cut pro so a tape is an hour to wait to capture and then edit it.

Subsistence:

 Haven’t got crew, working by myself, as it is a one man’s job. I don’t need crew because I can use the tripod, the camera and editing. Eating at location at home.

Special Equipment:

Only need tripod and HD 150 camera and shotgun boom mica.

Crewing:

No need of crew it’s a one man’s job with tripod and HD 150 camera.

Copyright:

The copyright will be from YouTube getting the sound for the video as it is open and freely given to use. With YouTube do not have to pay but for a real production, need to pay the copyrights.

BUDGETING TIP:

These video needs to be 30 seconds as it is an advert and that is what is needed for a day. For a day you are supposing to film 3 minutes a day, but it’s only a 1 hour and 30 minutes shoot for 30 seconds. 

Advert Treatment

Treatment

Programme Title:

Evian – Keep on Running    

Scriptwriter/Director and Producer:

 James Grimley

Duration:  

A 30 second advert for water ‘Evian’.

 

Audience:

Ø      The Audience is for the youth 6 to 18 for excising and to keep fit also to drink water to be health as water is good for you.

Résumé:

A teenage boy jogging around his home town while he listens to his ipod of a song called ‘Keep on Running’ and shows that he goes to different places to keep fit. Being tired and to be more health he drinks a bottle of ‘Evian’ (water).

Suggested Elements:

Ø     At the start of the advert there will be a teenage boy wearing his sport cloths and white trainers as he is outside of his house as there will be a close-up to his white trainers tying his lances.

Ø     Then there will be a close up of his face putting his ear phones onto his ears and a close-up turning his ipod on, at that time there will be no sound till he press a song on his ipod which will be ‘keep on running’ has you will hear the song echoing first hearing it from his ipod.

Ø     Till the next shot there will be a jump cut of him running on the pavement or on a street that’s when the song is loud on screen. I chose that song for that advert because it links of the boy running saying ‘keep on running’ which is to get young kids off their feet and do some exercise.

Ø     There will be close ups of his white trainers when he is running has there will three jump cuts of the same shot but being some where else same with the mid shots of seeing his face there will jump cut to a different place.

Ø     There also will be wide shots of the boy running on the street or on the pavement again there will be jump cuts with the same shot but being somewhere else.

Ø     With the jump cuts I was inspired by French New Wave Films e.g. ‘Breathless’. At the end of the advert the boy will run back to his house and take off his ear phones and the song will go dead.

Ø      He goes in the kitchen and drinks a water bottle which will be ‘Evian’ as it will be clear by seeing a mid shot of him drinking it.

Ø     There will be a slogan ‘Keep on running with Evian’ and it will have the logo of the product.

Filming one day on Saturday 19^th November as it should take 1 hour and 30 minutes to finish. Filming at 11am to 12.30pm.

Editing should take one day.