Unit 62.3 Location Plan

Location Plan

·      Start of filming at Shenstone of me and Dad waking up at home

·      My Dad at work on the Taxi Rank/ Station Road, Lichfield, Staffordshire WS13 6HX

·      Most filming takes place in the white Taxi (PG Taxis)

These all the locations of the filming for Micro Life in a Day but the rest of the locations cannot be planed has being a Taxi driver it all depends what job it is and where the customer wants to go. 

Unit 62.2 Treatment

Treatment

Programme Title:

Micro Life in a Day

Scriptwriter/Director and Producer:

James Grimley, Joel Coleman, Kalian Braithwaite, Keifer Hutchinson  

Duration:  

3 minutes – Shown on YouTube, which is viral showing life in a day of four people.

 

Audience:

• The Audience is 30 – 60 anyone interested in documentaries and in some ways it’s like a reality video, showing someone else’s life. Youth might not appeal to them.

Résumé:

I’m following and spending my time with my Dad showing his life in a day of being a Taxi Driver, giving his point of view showing what it is like to be a taxi driver and how hard and long hours or a quite day it can be.  

Suggested Elements:

• I will film his Black Berry phone when the alarm is set off to wake him up. I will follow him into the kitchen when he is doing coffee has he always does in the morning.

• I will show how tired he can be of working late, long hours and doing earlier morning jobs, as he sometimes sleeps on the chair in the lounge and watching Sky News as he watches everyday.

• If he gets any phone calls, I will film him on the phone talking to one of his customers and writing in his diary.

• Then when he goes out I will follow him into the car as I will be sitting at the front with him and filming him while he drives. I will film his journey to pick up his customer. I will be filming him at the Taxi Rank in Lichfield when he is waiting.

• I will film close-ups on his mobile showing of the time, close-ups on his hands on the steeling wheel when he is driving, close-ups of his head set when he is talking, and close-ups of his Taxi of his company logo ‘PG Taxis’.

• I will be filming his free time when he is waiting to have customers while he is reading one of his model magazines which it’s his hobby and while he listens on the radio or music. Sometimes he sleeps in the Taxi being tied so I will film that.

• Being a Taxi Driver is sometimes slow and drags on so I will show that but also sometimes it can be busy or quite, depends how the day will go.

• I will also be interviewing my dad on camera in the Taxi asking some questions, what it is like to be a taxi driver and how his day is going. What jobs he has and what time is he doing them. I will ask him how long his work can be over a day.

• I will finish off the day when he gets back home in the taxi and turns off his engine and gets back in the house sits down watching Sky news again and he might fall sleep that is how I will end my day and my Dad’s day.

Filming one day on Thursday 12th January as everyone in my group has to film on the same day and we agreed on that day. Each film 20 minutes of footage, it might take the whole day. Filming at 9am when my Dad wakes up.

All filming on Flip Camera.

Editing will take a while as we edit each others footage and to see which shots are the best to put in the final video.  Might take three days or more.

Unit 62.2 Copyright and Ethical issues

Copyright and Ethical Issues

During when we will do filming for ‘Micro Life in a Day there will be problems of Copyright example might capture logos of brands and shops, also on TV and music being listening to will be all copyright. The owners might sue us or say you not allow putting it in your video or even take the video off YouTube. So copyrighting is used rightly to credit that brand or creator or owner in the video and might have to pay them so we can put it in the video. The best way to stop for copyrighting is to blur out the logos or not put that shot into the video so we won’t get into trouble.

The ethical issues is that we will have to ask permission to film at a location if it’s private or someone’s property and they will have to sign a relies form to say we can film their property and put it in the video. The other ethical issues is that people might not won’t to be filmed so we also will have to ask their permission to film them and to put it on the video again they will have to sign a relies form. If we are not allowed might ask us to turn off the camera or we can blur their faces in editing.

Copyright law provides that any content used as part of a production must be wholly created by the maker of the film - it should be new and original work. Otherwise written permission must be sought from the copyright-holder agreeing for their work to be included in the production.

All communication with copyright holders must make the outcomes of the work clear, and where it will be seen. This affects what rights are required and what fees may be charged.

Plagiarism is defined in dictionaries as the "wrongful appropriation," "close imitation," or "purloining and publication" of another author's "language, thoughts, ideas, or expressions," and the representation of them as one's own original work, but the notion remains problematic with nebulous boundaries.
Ethics is a term we use to explain moral concepts as opposed to laws, such as good and bad, right and wrong, justice, and virtue.
All filmmakers need to think about ethics, especially if involved in factual/documentary production.

Ethical Issues:

• Power imbalance - what steps can be taken to ensure that the rights of all parties are respected and upheld?

• Audience and the range and scale of distribution - be clear with a film's subjects about the outcomes of the project. 

• Financial and intellectual reward - what would the film's subjects want to receive in

return for participation?

• Cultural and personal respect - be respectful of the people and culture a film represents.

Unit 62.2 Brain Storming

Unit 62.2 Micro Life in a Day Brief

Mirco Life in a Day Brief

Going to film on Thursday 12th January:

I am going to film my Dad – Paul Grimly, showing what he does in a day as being a taxi driver giving his point of view showing what it is like to be a taxi driver and how hard and long hours it can be. I will film his Black Berry phone when the alarm is set off to wake him up. I will follow him into the kitchen when he is doing coffee has he always does in the morning.

I will show how tired he can be of working late, long hours and doing earlier morning jobs, as he sometimes sleeps on the chair in the lounge and watching Sky News as he watches everyday. If he gets any phone calls, I will film him on the phone talking to one of his customers and writing in his diary.

Then when he goes out I will follow him into the car as I will be sitting at the front with him and filming him while he drives. I will film his journey to pick up his customer. I will be filming him at the Taxi Rank in Lichfield when he is waiting.

I will film close-ups on his mobile showing of the time, close-ups on his hands on the steeling wheel when he is driving, close-ups of his head set when he is talking, and close-ups of his Taxi of his company logo ‘PG Taxis’.

I will be filming his free time when he is waiting to have customers while he is reading one of his model magazines which it’s his hobby and while he listens on the radio or music. Sometimes he sleeps in the Taxi being tied so I will film that. Being a Taxi Driver is sometimes slow and drags on so I will show that but also sometimes it can be busy or quite, depends how the day will go.

I will also be interviewing my dad on camera in the Taxi asking some questions, what it is like to be a taxi driver and how his day is going. What jobs he has and what time is he doing them. I will ask him how long his work can be over a day.

I will finish off the day when he gets back home in the taxi and turns off his engine and gets back in the house sits down watching Sky news again and he might fall sleep that is how I will end my day and my Dad’s day.

 

Unit 30 Point 2 - Advert Questionnaire Data

Questionnaire Data

1.     Gender – Male [2]   Female [2]

2.     Age – 11-20 [4]

3.     Water drink a day – 2 litres [1]  No idea [ 2] 500ml – litre [1]

4.     Exercise day – 2 days [1]  1 hour walk [2]  Not much [1]

5.     Drink water when you exercise – Yes [1]  No [3]

6.     Teenagers that don’t exercise – Yes [3]  No [1]

7.     Teenage boy presents the advert – Yes [4]

8.     Keep on running in the advert – Yes [4]

9.     Jump cuts in the advert – Yes [4]

10.   Like the product of Evian – Yes [2]  No [2]

Comments:  ‘Tap water is better’

                      ‘I prefer Sparkling water and they don’t offer it in their product in                       

                       their product range’

11.  Buy the product of Evian – No [4]

Comments: ‘cost to much why pay that much for water’

                     ‘I don’t buy water’

                     ‘it’s quite expensive when tap water is available. The bottle is      useful though’

12.  Like to see in an Evian Advert

Comments:  ‘Something to do with health/feeling better. Exercise, beauty etc’

‘Something funny and creative. Not boring’

‘Something trying to sell me the product and how it can help me’

‘Movement – exercising – jump cuts – Fast motion people drinking the product’.

Unit 30.1 Advert Presentation

Unit 30.1: Structures and techniques of television advertisement

Regulation:

ASA: The ASA stands for Advertising Standards Authority. Their aim are to ensure that consumers do not just enjoy the ads they see, but they can trust them too. They are a group of people that watch the adverts to see if it is not suitable to be on TV for example if there is any references on sex, the use of drugs, nudity, swearing, blood glory, violence, racial and bullying. If any of the adverts have any of these themes they will ban them on TV and won’t be seen as for the audience safety and have under age e.g. kids. They also banned the adverts because of the age, as they can’t show 15-18 adverts as the age limit is to 12.  

The ASA have rules are to make sure if the advertising does not mislead, harm or offend. There are specific rules for certain products and marketing techniques. These include rules for alcoholic drinks, health and beauty claims, children, medicines, financial products, environmental claims, gambling, direct marketing and prize promotions.

Audience information: Audience measurement panel measures how many people are in an audience, in television viewership and adverts are pertaining to practices, which help broadcasters, and advertisers determine who is watching rather than just how many people are listening.

Another audience information is rating as critics write their opinions and reviews on the TV Programme and adverts, to give a over view to see if you agree or to know if it’s any good or not. Rating is also of how many people watched the advert or programme. If it is high like a million people it’s good and it’s kept on but if it’s less it ‘s not any good and won’t be on TV.

Sources of information: Rate card is a document containing prices and descriptions for the various ad placement options from a media outlet. Most advertising buyers will pay significantly less than this, receiving discounts due to volume, a desire to sell unused space, or other factors.

Research Agency Websites is where advertisers can research an agency on a website to see how they put their adverts on TV and pay to put it on and get it copyrighting.     

Audience Classification: For age and gender is to identify the target audience from the advert, product and TV Programme so you know who is watching it and who watches it.

Psychographic is marketing, demographics, opinion research, and social research in general and relating to personality, values, attitudes, interests, or lifestyle. Psychographic profiles are used in market segmentation as well as in advertising.