Advert Research

Advert Research

Advert 1: Evian Water – Roller Babies Advert

The advert is humorous because it is random and funny to see babies rolling staking as you know it will never happen but also everyone finds the babies cute specially when they are laughing but you see them rolling skating you can’t help to laugh. The advert is eye catching and memorable as it will stay with you for a long time.The camera shots are low angle to get the height of the babies and wide shots to get all the babies in the same shot. The editing is quick and fast by matching the speed of the roller skating and being a 30 second video. Most of the advert is special effects as the babies rolling skating is fake and is special effects as you can’t get a real baby to roller blade. The lighting is bright because of the sun and you can see the shadows from the sun and the baby’s shadows. The music is hip-hop, which suits to the roller skates and the movement of the babies skating. The sound at the start of the quote where you hear the sound of water drop again links to ‘Evian’. The overt message is the product, which is ‘Evian’ (a water bottle) where we see the water bottles in a line and we see the title and the logo at the front of the screen and the babies skating through each bottle. At the start there is the pink background which pink is the colour for ‘Evian and the symbol of the White Mountains as you know straight a way it’s ‘Evian’. They have a quote as well in the pink background. It says “Naturally pure and mineral-balanced water supports your body’s youth” meaning that water is good for you and supports for the body’s youth which that links to the babies and being fit while they are skating but yet a again it is random and it might not have anything to do with babies skating in a water advert. 

It’s a unique selling proposition where ever you go and see ‘Evian’ straight away you will say roller babies just by watching the advert as the advert is humours to watch. The babies are the interesting characters in the advert as people find babies cute and funny. The product is for lifestyle appeal as well as ‘Evian’ is water and is a health life style by drinking water. The brand identity is clear as we see the name of the product at the front of the screen and the babies behind the water bottles.

Advert 2: npower Wallace and Gromit Sheep Advert

The advert is funny and comical because of Wallace and Gromit are the famous British animation and well known to everyone in Britain. In the advert you get Wallace saying one of his catchphrases ‘its cracking’ which he usually says ‘Cheese and Crackers Gromit!’ They also add the sheep in which is also an iconic in Wallace and Gromit as they was an episode of the sheep. It’s clever as npower are the people to fix the lofts as there is a connection. Once the loft falls down Wallace gets this white beard and a hat and with the sheep he looks like a shepherd.

The camera shots are tiled down to see Wallace and Gromit looking up at the loft when it’s cracking, wide shot to see Gromit on the ladder trying to get into the loft, there are mid shots are both of the characters, low angle to see Wallace giving the hook to Gromit up to the ceiling. At the start the editing is a bit show as we wait till the loft has fallen down and then editing goes a lot quicker of being a 30 second advert. The advert is stop motion of clay as there is no need of worry for health and safety for real live actors. There is a voiceover telling us that npower can fix lofts, telling you the price and added a bit humour when the voiceover says ‘saving time, money and sheep’. There are sound effects for loft cracking, sheep noises, character voices and a song for the end.    

When Wallace and Gromit’s loft has fallen, Gromit hands over an npower leaflet which is clear to see on the screen, the voiceover giving us the information about npower, there is also text on the screen giving more information. There is also an npower employer clay character wearing a red shirt being the colour of npower also with the letter N which is also stands for npower. He has got a red fan with the name of npower on it. The npoer employer fixes the loft for Wallace and Gromit as this makes clear what npower do. At the end they put the npower website so you can get onto them and learn more about them and to contact them.

 The Characters are clay animation and a famous British animation characters ‘Wallace and Gromit’ as in some ways are use like celebrate but character endorsement to get people to call for the services for npower. Wallace and Gromit are the comical effect and something bad happens everything for them e.g. they loft falls down which is humour and links to the advert for npower. They add another clay animation character which is npower employer which shows that they fix lofts which the message is clear. 

Advert 3: Guitar Hero 4 World Tour Advert

This advert has humour because at the start of the advert the sport stars slide cross on the floor in their shirts and underpants as they took that from Tom Cruise in a comedy film called ‘Risky Business’ as that links to guitar hero because in the film Tom Cruise sings but in this advert the sport stars are a band and playing on Guitar Hero. They also have use the song from the film ‘Old Time Rock N Roll’. Being a celebrate endorsement advert you have Tony Hawk on his skateboard with the drums; you got the basket ball person doing the singing it adds that humour.

The camera shots are wide shots to see the sport stars sliding cross of the living room, there is a close-up of the basket ball sport star singing, there are mid shots are each of the celebrates. There is a mid shot of the singer and the TV of the video game Guitar Hero, a tilted shot looking down at the celebrates enjoy them selves playing on Guitar Hero and a establishing shot of the house with the window seeing their shadows. The editing at the start is slow to get all the celebrates sliding across into the one shot, then the editing gets faster because of the song as it follows to the beat of the music. The lighting is bright so you can see the celebrates clear so you can see their faces and outside is night time. The music is happy and rock as it links to ‘Guitar Hero’. At the end it shows the logo of the video game ‘Guitar Hero’ and giving you the age of the game. A voiceover saying ‘realise your inner rock star’ as it is to engage you to buy the product and telling you what the product is and what rated it is.  

 When you see the name of the product of the celebrates sliding cross seeing the drums with the Guitar Hero logo on it and seeing the game instruments. They show you the singer and the TV screen of the product game and at the end the voiceover giving us information and showing the logo of ‘Guitar Hero’ which makes it clear what they are trying to sell.